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Read case studyE-commerce · Fishing lures
Norolan × Tangently: Eight Countries, One Real-Time Financial Picture
Sales, inventory and cash from every Shopify store, in one live view.
Company overview
Norolan Artisanlures Oy, based in Mikkeli, makes handmade lures, ice-fishing jigs and fishing gear. It sells them in its own Shopify online stores in eight countries. Tangently brings sales, inventory and cash from every country into one real-time view.
- Company
- Norolan Artisanlures Oy
- Industry
- Handmade lures, ice-fishing jigs and fishing gear
- Based in
- Mikkeli, Finland
- Founded
- 2019
- Sales channels
- Shopify online stores in eight countries, and resellers
- Used in Tangently
- Financial management, forecasting, reporting, inventory and cash
Tangently is an easy-to-use tool for financial management, forecasting and reporting, so easy that even a carpenter from Pieksämäki can use it. It integrates well with Shopify online stores, and we see inventory and cash position in real time across our multinational operation.
The challenge
Norolan has grown from the shores of Lake Saimaa into an international online retailer serving anglers in eight countries. Summer and winter fishing seasons alternate, and handmade products make managing inventory and cash a key part of growth. As sales grow across several countries' online stores, management wants to see the whole company in one place, and a company growing with investors needs reliable forecasts and reports regularly and without effort.
Online stores straight into the financial model
Tangently was connected to Norolan's Shopify online stores. Sales, inventory and cash update from every country into the same model, and forecasts and reports are built from the same data.
What we delivered
- Sales by country
- Inventory
- Cash flow
- Forecast
- Reports
Key outcomes
- Eight countries in one view
- Sales from all online stores are combined automatically.
- Inventory and cash up to date
- The picture updates continuously from Shopify, not with a month's delay.
- Forecasts and reports from the same data
- Financial management, forecasting and reporting are handled in one tool.
- Easy to adopt
- A tool that can be used without financial training. Numbers update on their own, and the AI CFO answers questions in plain language.
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