Norolan
Sales, inventory and cash from eight countries in one real-time view. E-commerce.
Read case studySoftware · B2B sales
Piperain Replaced Manual Board Reporting with Real-Time Financial Dashboards
Data-driven cohort analysis that revealed what actually drives long-term growth.
Company overview
Piperain is a B2B sales prospecting firm founded by Simon Tort, a former Zoom top seller. It builds outbound sales systems and runs full prospecting operations for B2B tech companies, delivering qualified sales opportunities so clients can focus on closing.
Tangently helped us to make needed changes to ICP to be able to grow even faster.
The challenge
Outbound campaigns produce a lot of data, but without the right analysis it is hard to tell which customer profiles convert and retain, and which campaigns waste budget without lasting results. Piperain needed sharper insight to grow faster and smarter.
What we delivered
- Cash flow statement
- Balance sheet
- P&L statement
Key outcomes
- Sharper ICP
- Data-backed ICP refinement showed which customer profiles drive sustainable growth and where to focus.
- Cohort view
- Cohort analysis separated campaigns that performed over time from those that looked good short-term.
- Budget waste eliminated
- Underperforming campaigns were identified and cut, freeing resources for what works.
- Growth accelerated
- With clearer ICP and campaign data, Piperain can scale outbound with more precision.
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